Lloytron’s Paul Anthony® Brand Taps into the Healthy Styling Trend with Two New Must-Have Launches
From glossy straight hair to effortless beach waves, consumers are increasingly looking for styling tools that deliver professional results without compromising hair health. Tapping into this growing demand, Lloytron’s Paul Anthony® has unveiled two exciting additions to its styling collection: the SteamPro Infra-Red Steam Straightener with Keratin and the StylePro Perfect Style Beach Waver with Keratin.
Social media has transformed the way consumers discover and shop for beauty products. Platforms like TikTok and Instagram are introducing consumers to the latest advances in hair care technology and helping them better understand the long-term effects of heat styling. From tutorials on infrared heat and ionic technology to influencer hair-care and styling advice, social media is driving demand for tools that help protect the hair while delivering salon-quality results.
StylePro Perfect Style Beach Waver with Keratin (H2140)
SteamPro Infra-Red Steam Straightener with Keratin (H2240)
Leading the launch is the SteamPro Infra-Red Steam Straightener, designed for flawless, everyday styling. Infrared heat helps straighten the hair evenly, while the steam adds moisture for a softer finish. The keratin-coated plates glide through the hair with ease and reduce frizz, leaving the hair smoother and shinier. With 14 heat settings and an easy-to-use LED display, it's a versatile tool for a range of hair types and textures.
Also new to the range is the StylePro Perfect Style Beach Waver, the go-to tool for creating those loose, on-trend waves. With keratin-coated plates and ionic technology, it helps tame frizz and form smooth, long-lasting, beachy waves. Multiple heat settings and rapid heat-up make it ideal for fast, efficient styling without compromising on results.
As demand for hair care technology continues to grow, these latest additions to the Paul Anthony® range offer retailers the opportunity to capitalise on one of the beauty sector's fastest-growing trends. Combining innovative features with accessible price points, both styling tools are designed to appeal to consumers seeking healthier styling solutions without the premium price tag. Backed by Lloytron's reliable UK stockholding, fast nationwide delivery and dedicated customer support, retailers can confidently introduce these on-trend products to their shelves. To find out more or place an order, contact your account manager or browse the full Paul Anthony® collection on lloytron.com.